Aurora Cosmetics
Branding and Prototyping a Comsetic Collection Based on Optimistic Futurism.
Client
Aurora Cosmetics
Deliverables
Packaging, Product Design, and Visual Branding Identity
Year
2024
Aurora Cosmetics is an eco-conscious, vegan, and cruelty-free makeup brand focused on creative exploration and technological advancement in the cosmetic industry. For this project, a lip gloss, blush compact, and eyeshadow palette prototype was developed and inspired by cosmetic and technology trends during the Frutiger Aero design era.
The goal was to develop a cohesive branding identity through logo design, packaging design, 3D rendering, and web design, heavily inspired by Frutiger Aero aesthetics appropriate for a future-focused and optimistic branding identity.