Nifty Knockers
Developing a fluid branding system & visual identity that positions a small startup in the fun, luxurious, and collectible-quality door knockers in the homeowner market with intentions of future growth.
Client
Nifty Knockers
Deliverables
Visual Identity Design, Packaging Design
Year
2025
Nifty Knockers is a startup in the interior design industry that stands out from other competitors in the door knocker market, due to Nifty Knockers having a cheerful, oversized, maximalist quality in comparison to other door knockers. Nifty Knockers are meant to be a standout staple to any door front and are meant to be high-quality, collectible items that customers can trust. For Nifty Knockers, the branding identity needed to reflect the high-quality luxury feels of the product, while also needing elements of quirky, fun, maximalist designs to compliment the fun designs of the knockers.
The Nifty Knockers logo represents the customizable abilities of the Nifty Knockers product; the inner circle represents the hinge and the outer circles represent the different kinds of knockers that are used to express the user’s personality.
The Visual Identity for Nifty Knockers, while needing a very simplistic, recognizable logo and use cases that are meant for unconventional placements, the color palette and typographic choices for Nifty Knockers are delicately balanced within the realms of maximalist luxury. Featuring an electrifying palette of phlox pink balanced with tiger orange, the Nifty Knockers palette also includes a metallic, brassy gold foil on printed materials, such as the mailer box the Knocker arrives in, and the sticker that comes with the package.
The icons utilized in the pattern are meant to mimic the original Nifty Knockers set of door knockers: the Lucky Charms Collection. These charming illustrations can be found throughout the pattern and specialized use cases throughout the brand, especially in packaging designs to add more personality to the branding identity. As more Knockers are developed, more icons will be created.
The icons utilized in the pattern are meant to mimic the original Nifty Knockers set of door knockers: the Lucky Charms Collection. These charming illustrations can be found throughout the pattern and specialized use cases throughout the brand, especially in packaging designs to add more personality to the branding identity.
Sticker design
